“India is a dynamic market where we have seen trends evolve rapidly and to stay competitive in this market, we have continued to amplify customer excitement with introductions such as GT Line and GT Plus Sport.” Ashish Gupta, Brand Director, Volkswagen Passenger Cars India
Volkswagen India has launched the much-awaited Virtus GT Line and Virtus GT Plus Sport that personify customer aspirations in a cool new aesthetically enhanced avatar. The Brand has also introduced an enhanced feature package for the Taigun GT Line while reinvigorating the line structure with the introduction of a new Highline Plus variant for both India 2.0 car lines.
Leading the clarion call for fans of the sedan body style, Volkswagen has continued to infuse excitement to the market with the Virtus becoming India’s No.1 sedan in its segment. The Brand had previously showcased the black themed concept on the Virtus at its Annual Brand Conference earlier this year in March. Based on the highly popular sedan that was developed to exemplify the dynamic and powerful identity of the sedan body style, the Virtus GT Line and Virtus GT Plus Sport have further elevated the dynamism of the GT badge on this iconic sedan.
Commenting on the announcement, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “India is a dynamic market where we have seen trends evolve rapidly and to stay competitive in this market, we have continued to amplify customer excitement with introductions such as GT Line and GT Plus Sport. With the quintessential car being a sedan body style, we are delighted by the stellar success of the Virtus. This sporty sedan now gets an evocative new avatar that caters to the discerning customers who are looking for differentiated aesthetics. With the repackaging of GT Line, we are also introducing more features that cater to the convenience needs of customers. The introduction of the Highline Plus variant gives us another opportunity to cater to customers looking for specific value and price combinations.”
