“Within the contours of India’s societal framework, expectations often delineate a woman’s role, anchoring her ambitions within the domestic sphere. For women entrepreneurs, stepping beyond these traditional roles to pursue their business dreams signifies a silent rebellion.” Smita Tiwari, Co-founder at Articlad
In the vibrant mosaic of India, where each dawn is painted with a spectrum of colors and each dusk is cloaked in stories yet to be told, women entrepreneurs are scripting narratives of resilience, innovation, and inclusivity. Amidst the dynamic chaos and rich cultural backdrop, their journey is laced with challenges that are emblematic of the Indian landscape, navigating through the complex fabric of societal norms and entrenched expectations. Their experiences, deeply personal yet strikingly universal, shed light on the day-to-day hurdles they face, painting a portrait of indomitable courage in the face of adversity.
Navigating Societal Expectations and the Balancing Acts
Within the contours of India’s societal framework, expectations often delineate a woman’s role, anchoring her ambitions within the domestic sphere. For women entrepreneurs, stepping beyond these traditional roles to pursue their business dreams signifies a silent rebellion. Their daily existence mirrors a tightrope walk between adhering to familial and societal roles and chasing their entrepreneurial aspirations. Their days start before the crack of dawn, juggling household responsibilities, only to transition into strategic business deliberations. The skepticism they encounter, not just from the broader society but sometimes from their own families, layers their already challenging days with additional emotional labor.
Challenges in Accessing Funding and Resources
The pursuit of funding remains a significant barrier for women entrepreneurs. Financial institutions and investors, influenced by deep-seated biases, often exhibit hesitancy in backing ventures led by women. Despite presenting scalable and innovative business models, they find themselves battling doubts about their capability to lead and manage enterprises, simply because of their gender. This skepticism often forces women entrepreneurs to rely on personal savings or loans from family members, restricting their ability to scale and innovate.
Forging Networks and Support Systems
The importance of a robust network and supportive ecosystem is paramount in the entrepreneurial landscape. Yet, for many women, such networks are scarce. Traditional business networks, often male-dominated, pose challenges for women seeking mentorship and alliances. The task of building their network from the ground up highlights the need for women to support each other, creating collectives that empower and uplift one another.
Confronting Cultural Barriers and Safety Concerns
Cultural barriers and safety concerns significantly influence the experiences of women entrepreneurs. Operational tasks, networking events, or even routine management can be daunting due to prevailing safety concerns, especially in certain areas or during the night. They navigate these challenges with caution, adapting their business operations to ensure safety without sacrificing opportunities for growth and success.
A Testament to Resilience amidst Adversity
Despite these challenges, the spirit of women entrepreneurs remains steadfast. Their journey embodies extraordinary resilience and determination, showcasing innovative solutions amidst obstacles and creating spaces where inclusivity and empowerment flourish. These stories are more than personal triumphs; they are a call to action to dismantle barriers restricting women’s potential.
Emerging Supportive Ecosystems
Significantly, there is a wave of change with the emergence of platforms and policies that are gender-neutral. Government policies and shows like Shark Tank India are making strides in supporting entrepreneurial ventures irrespective of gender. However, these resources are predominantly accessible to those in tier 1 cities, highlighting a gap in the reach and accessibility of such supportive mechanisms. While these initiatives mark progress toward a more inclusive ecosystem, the need for broader, more accessible support remains paramount. We must strive to extend these opportunities beyond the metropolitan confines, ensuring that women entrepreneurs across the country have the resources, support, and platform to thrive.
As we embrace these narratives, let us collectively strive to foster an ecosystem that not only acknowledges but celebrates and nurtures the indomitable spirit of women entrepreneurs. In their journey lies the blueprint for a more equitable, inclusive, and thriving future.
The Author (Smita Tiwari) is Co-founder at Articlad.
About Articlad: Born from the necessity to provide quality products and services with competitive prices in the world of Architectural Cladding, Elevate Building Solutions is a young and vibrant company started by budding entrepreneurs Smita Tiwari and Siddharth Thakker. Today most of the luxury products are imported from foreign countries which increases the cost to market making them expensive and less available. With the vision to eliminate these factors, we alleviated to local manufacturing that allows us to incorporate premium quality in everything we produce without increasing the cost and enhancing our forthcoming nationwide.
