“By encouraging collective responsibility and promoting recycling, we aim to inspire visitors to adopt environmentally conscious habits and contribute to a cleaner, greener future.” Saloni Goel, Senior Director, ESG Value Creation, Coca Cola India
As the world gathers for Maha Kumbh 2025, one of the largest cultural events, India’s commitment to environmental sustainability is highlighted through the Swachh Kumbh initiative. At the heart of this effort is the ‘Maidaan Saaf’ campaign, a partnership led by Coca-Cola India in partnership with PHD Rural Development Foundation (PHDRDF) and the Prayagraj Mela Authority (PMA) highlighting social and environmental innovation.
As part of the Maidaan Saaf campaign, Coca-Cola India has created and distributed 21,500 jackets made from recycled PET for sanitation workers, boatmen, and waste management volunteers. This includes 10,000 jackets for sanitation workers involved in the Swachh Kumbh initiative, 10,000 life jackets for boatmen across 4,000 boats to ensure their safety during river crossings, and 1,500 jackets for volunteers working on waste management. These jackets not only ensure the safety and easy identification of workers but also highlight the potential of recycled plastic, encouraging visitors to rethink how waste can be repurposed.
Additionally, Coca-Cola India has installed 1,000 changing rooms for women, made entirely from recycled multi-layer plastic waste, along the 12 km stretch of the river ghats. These rooms, designed to provide privacy and ventilation, feature illustrations by top Indian artists that turn waste segregation and recycling into engaging, fun, and educational visuals.
“At Coca-Cola India, we are committed to creating impactful change by integrating sustainability into large-scale events like Maha Kumbh 2025. The Maidaan Saaf campaign is a testament to how partnerships for collection and innovative practices can turn waste into opportunity. By encouraging collective responsibility and promoting recycling, we aim to inspire visitors to adopt environmentally conscious habits and contribute to a cleaner, greener future,” said, Saloni Goel, Senior Director, ESG Value Creation, Coca Cola India
Coca-Cola’s hydration carts, positioned every 400 meters, include built-in bins for bottle collection and feature creative artwork that encourages visitors to participate in waste segregation, turning waste into a valuable resource. Additionally, Coca-Cola India has placed Reverse Vending Machines (RVMs) at railway stations, food courts, and key locations to collect and recycle PET waste, alongside partnerships for effective waste management. Additionally,
Through the ‘Maidaan Saaf’ campaign, Maha Kumbh 2025 demonstrates how faith and sustainability can coexist, setting a global example of environmental stewardship. By making small, conscious efforts, participants contribute to a cleaner and greener planet, ensuring that the legacy of both the event and the environment is safeguarded for future generations.
