“Women are increasingly sought after in India’s manufacturing and EV sectors for their precision, attention to detail, and ability to enhance product quality and operational efficiency. Their inclusion not only cultivates a diverse and dynamic workplace but also drives innovation and strengthens overall organizational performance.” Sulajja Firodia Motwani, Founder and CEO, Kinetic Green
In recent years, there has been a clarion call for a transformative shift in the male-dominated automotive and manufacturing sector. With Electric Vehicles (EVs) taking centre stage, the industry is set to revolutionize through increased electrical, electronic, and software-led innovation, all within an “asset-light” manufacturing ecosystem. This evolution creates a demand for fresh skills and opens a unique opportunity for women to lead in core areas like R&D and manufacturing, promising a dramatic rise in female participation in the auto industry.
At Kinetic Green, we have been leading the charge in fostering gender diversity within the automotive and electric vehicle (EV) sectors. Through initiatives such as SheRise and SkillHer, we equip women with specialized training and internships, accelerating their professional growth. A landmark achievement in this journey is the establishment of a 100% women-led assembly line for the E-Luna an industry-first initiative that underscores our unwavering commitment to gender parity and innovation, setting a new benchmark in the automotive manufacturing landscape.
Women are increasingly sought after in India’s manufacturing and EV sectors for their precision, attention to detail, and ability to enhance product quality and operational efficiency. Their inclusion not only cultivates a diverse and dynamic workplace but also drives innovation and strengthens overall organizational performance. As initiatives like ‘Make in India’ create new technical and leadership pathways, women’s contributions are playing a pivotal role in bridging the gender gap and accelerating the green mobility revolution. Their creativity, adaptability, and collaborative approach are essential in navigating the evolving complexities of modern manufacturing. Recognizing and embracing female talent is proving to be a strategic advantage fueling both economic advancement and social transformation across India.
By Sulajja Firodia Motwani, Founder and CEO, Kinetic Green
